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China Content Delivery Best Practice 2: Enforce China Localization

China is already the home to the largest internet community globally with 940 million users and over 80% mobile penetration rate, yet it is still growing fast. Revenue for Internet services increases at a rapid 25.4% in 2020, reaching $803.1 billion. From 2016 to 2021, internet traffic in China will grow 3-fold, at a CAGR of 26%. In March 2020, internet users in China spent about five hours per day online. However, for international companies trying to get into the market, the Chinese internet is notoriously hard to understand.

In this blog post, we will talk about the second-best practices of content delivery in China.

It is well known that many major international websites like YouTube, Facebook, and Google are blocked in China. Some other common web services, like Shopify, are slow and unstable. For companies that want to build a reliable local presence in China that works, certain technical localization is required.

First, you need to replace all blocked or don’t work in China with localized services. This means replacing your video hosting platform from YouTube to YouKu or Tencent Video or register a Weibo account to replace your Twitter API.

Then, you need to boost your visibility on the Chinese internet, performing search engine optimization on Chinese search engines like Baidu and Sogou.com.

Finally, optimizing the speed of your website in China. This can be done using a content delivery network that emphasizes building a physical presence in China like BaishanCloud and using tools like, Baishan’s partner Chinafy, which specializes in identifying and applying those resource best practices described above; in an automated, streamlined way.

Find out more about this and related topics:

Find out about BaishanCloud’s China CDN

Read about the challenges of delivering content into China

Browse our blog posts about ICP and The Great Firewall

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