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Video & Audio

The media and entertainment industry continues to see robust growth with emerging technologies. As electronic devices proliferate, customer demands for live streaming and VOD are rapidly increasing. Baishan provides multiple reliable media streaming solutions, enabling rich experiences in different mediums such as entertainment and business scenarios, ensuring VOD and live stream quality.

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Video & Audio

Industry Pain Points

High Traffic Volume

Media content delivery consumes large amounts of traffic bandwidth. Increasing resolutions of video content up to 4K or higher place high demands on bandwidth redundancy and scalability.

Content Theft Severely Affects Corporate Earnings

Media websites are under numerous threats including DNS hijacking, CC attacks, DDoS attacks, and more. Security vulnerabilities can negatively affect media platforms’ credibility. Attacks may also cause financial loss and damage businesses’ reputations.

Poor Audio and Visual Experiences Lead to User Attrition

Unpredictable Internet events can negatively impact the quality of content-related streaming services. Multimedia platform providers are under pressure to optimize TTFF, playback smoothness, and latency.

Complex Content Processing Results in Operational Challenges

Multimedia platforms must be compatible with many devices and complex network environments in order to adhere to delivery compliance requirements. To meet these demands, effective content processing functions such as recording, screenshotting, transcoding, and protocol transferring are essential.

Solution Benefits

High Redundancy

Baishan’s global edge cloud network has over 50 terabytes of redundant bandwidth capacity, terabyte-level elastic bandwidth, and points-of-presence throughout more than 250 cities globally. Automated operational processes enable customers to deal with high traffic volumes and surges with ease.


  • Baishan Canvas protects content security on multiple fronts.  First, anti-hotlinking is implemented using black/whitelisting, encryption, and centralized authentication.
  • Second, DRM encryption, HTTPS, and other content protection mechanisms are enabled to prevent content breaching.
  • Third, high redundancy networks protect clients from DDoS attacks on layers 3 and 4 while anti-crawler algorithms shield the network from bot behaviors on layer 7, all of which ensure service stability.

Premium Quality of Service

On top of Baishan’s global network resources, innovative technologies such as TCP protocol optimization, adaptive bit rate, and GOP cache-rapid launch ensure VOD and streaming quality of services is not compromised.

One-stop Shop That Optimizes Operation Efficiency

Baishan Canvas provides comprehensive audio and video processing services, creating one-stop content management. In streaming scenarios, the platform provides end-to-end and device-to-storage content processing capabilities. Features include push and pull streaming, protocol transfer, transcoding, watermarking, audio and video play only, stream time-shifting, broadcast bans, recording, screenshots, and more.

Solution Architecture

Bypassing deployment architecture that does not affect current business services.


Solution Scenarios

Media on Demand

Baishan Canvas provides a list of features for on-demand media scenarios. Media format processing, transcoding, screenshots, editing, content processing functions, and more services are available.  In addition, the platform provides a secure, elastic, and highly available foundation for enterprises.

Media Streaming

Cross-border e-commerce enterprises are under constant threat of DDoS attacks, CC attacks, and more, especially during promotional events. Baishan’s intelligent security acceleration platform provides protection services including CDN, WAF, anti-DDoS, and unknown threat detection.